Organic Marketing Plan for The Fashion Apparels Niche – Part 1


Social Media Strategy:

This is the proven and very strong marketing strategy for this specific niche. I’m using this for my company as well. I recommend you try this marketing plan for one month at least and see the magical results. So, presenting the Organic Marketing Plan for The Fashion Apparels Niche below-

Common Strategy for All The Platforms:

  • Daily Creative Share with Unique content & Highlighted Products.
  • Post scheduling for daily.
  • At least 1 product link posting daily from the website.
  • Organic like/follower growing by inviting people, and sharing some viral off-topics.
  • Branding with creatives & videos.
  • Apply trending content strategy.
  • Research relevant hashtags & use at least 3 trending hashtags even irrelevant ones.
  • Product explanation video/slides creation and sharing.
  • Join related groups and daily share with cross-platform strategy.
  • DM – direct marketing (inbox)
  • Message reply, comment moderation
  • Regular customization update of profile pic, and cover.

Some Extra Strategy for The Individual Platform:


  • Instagram stories create with the best products (video or image)
  • Instagram reel created with the best product and effects/templates. Check how it works- ( )
  • Make product showcase with eye-catching products.
  • Use specific image/video sizes for a specific option- for an Instagram post, the size will be square (1080 x 1080 px), for reels – (1080 x 1920 px), and for a story – (1080 x 1920 px).


  • Have to use specific image/video sizes for Pinterest posts & stories.
  • The optimal image dimension for the Pinterest posts is 735 x 1102 px & 1000 x 1500px.
  • The optimal image dimension for the Pinterest story is 1080 × 1920 pix.
  • Board creation for each category.
  • Pin creation for each product image with the optimal sizes.
  • Have to follow other users’ profiles, boards, and pins.
  • Manually invite people to follow our profile, boards & pins.


  • Shop creation and product display on the top of the page so people will find your products easily, the shop will show on your Instagram profile as well. Even The shop will be indexed Facebook shop section as well.
  • The square size (1080 x 1080 px) works well for the Facebook post image or video, but the recommended size is 1,080 x 1,350 px. It can be used both. All the recommended dimensions are here- ( )
  • Facebook story image or video size is 1,080 x 1,920 px.
  • Image aspect ratios should be 9:16 and 4:5 to 1.91:1, the maximum duration will be 5 seconds, the maximum file size should be not more than 30MB, and the image format should be .jpg, .png
  • Video aspect ratios will be 9:16 and 4:5 to 1.91:1. Video duration should not be more than 60 seconds & 4 GB. Only two video format is supported: .mp4, and .mov & width limit is 500 px.

Email Marketing:

For fashion or other niches, email marketing strategies are almost the same but the email design and contents are different.

For the fashion apparel niche, the email content and looks must be dazzling, visual, and attractive. It’s really a good idea and more effective if you set up a funnel to send a welcome email and another reminder/follow-up email to get more attention from your users.

For that,

  • You have to grab emails from your visitors through the funnel forms by offering some discount offer or giveaway.
  • Set up an automatic welcome email and shoot the email immediately once they subscribe to the form.
  • Set up 2nd email by the 2 or 3 days later date (conditional- if or else).
  • Set up 3rd email by the one-week later date (conditional- if or else).
  • Send the manual email with the new products and offers.
  • At least one email for last-minute deals with the counter is a great idea to convert leads.

If You Need The Full Organic Marketing Plan for The Fashion Apparels Niche, Please Contact Me

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