Google AdSense Invalid Traffic/Clicks (IVT) Issues, Reasons & How to Get Rid of It

In digital marketing, invalid traffic is called IVT. IVT is a common sight in programmatic advertising—especially in real-time bidding (RTB) processes where demand-side platforms (DSPs) have milliseconds to return an ad and a bid for that ad’s placement based on their algorithm. It refers to any form of web traffic that isderived from an automated […]